6 Reasons Why Marketers Need to Take Women’s Online Communities Seriously

Women can be tough customers. Ask any vegetable vendor, grocer, saree shop owner, or any business with a predominantly female clientele. Or ask the sales team at Nykaa, Amazon, Zivame, Clovia, Jaypore, or any of the umpteen retail websites where shopping carts lay languishing because of multiple discount options and newcomer benefits on other platforms. But, contrary to the traditional view, digital retail businesses find that most women aren’t more loyal customers than men are.